Content hub
Built 2026-11-09 from hub/plan.md and hub/posts.csv · 12 posts
Plan
Updated: 2026-11-06
Goal
Online coaching for busy mums who want to get strong at home · Action: comment PLAN to get the free 4-week plan
Channels
- Instagram reels: 4 a week
- TikTok: same clips, 4 a week
- YouTube: 1 long video every 2 weeks
Pillars
| Pillar | Weight | What it looks like |
|---|---|---|
| My system | 60 % | Me training at home in 20 min, real client check-ins, my weekly planning |
| Client builds | 25 % | A client's plan built on screen, before/after of her week |
| Starting out | 15 % | 3 moves to start, what to buy (nothing), first week |
Baseline
1,240 followers on Instagram. Median views of the last 8 reels: 410.
Rules
Default rules from hub-friday.
Numbers
450Instagram · median views
820TikTok · median views
180YouTube · median views
1,450Client builds · median views · 5 posts
520My system · median views · 3 posts
300Starting out · median views · 4 posts
Posts
| Date | Channel | Pillar | Format | Post | Views | Saves | Shares | Word | Watch s | Leads |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-11-06 | YouTube | Client builds | long video | How I plan a client's monthThe whole month, step by step | 180 | · | · | 2 | 142 | 2 |
| 2026-11-05 | Starting out | reel | First week planDay 1: just 10 minutes | 240 | 2.1% | 0.4% | 0 | 4.8 | 0 | |
| 2026-11-05 | TikTok | Starting out | short | First week planDay 1: just 10 minutesunder half | 310 | 1.3% | 0.3% | 0 | 5.1 | 0 |
| 2026-11-03 | Client builds | reel | Laura's plan built liveBuilding a client's plan in 2 minutes3x · double it | 1,450 | 4.2% | 0.8% | 28 | 10.3 | 9 | |
| 2026-11-03 | TikTok | Client builds | short | Laura's plan built liveBuilding a client's plan in 2 minutes | 820 | 2.4% | 0.5% | 6 | 8.7 | 2 |
| 2026-10-31 | My system | reel | Check-in voice notesMy clients send me a voice note every Friday | 690 | 3.6% | 0.9% | 8 | 9.4 | 3 | |
| 2026-10-29 | Starting out | carousel | What to buy: nothingYou don't need a gym | 290 | 3.8% | 0.7% | 1 | · | 0 | |
| 2026-10-27 | My system | reel | Sunday planningEvery Sunday, 15 minutes | 360 | 1.7% | 0.3% | 0 | 5.2 | 0 | |
| 2026-10-24 | Client builds | reel | Ana's week on one screenThis is how I plan a client's week10x · go all in | 4,620 | 4.1% | 0.9% | 71 | 11.2 | 22 | |
| 2026-10-24 | TikTok | Client builds | short | Ana's week on one screenThis is how I plan a client's week | 1,900 | 3.2% | 0.8% | 12 | 9.8 | 4 |
| 2026-10-22 | Starting out | reel | 3 moves to startIf you've never trained, start here | 380 | 3.7% | 0.8% | 1 | 6.4 | 0 | |
| 2026-10-20 | My system | reel | 20-min kitchen workoutI train while the pasta boils | 520 | 1.7% | 0.4% | 2 | 7.1 | 1 |
Saves and shares are per view. Badges compare views with the median of the same channel.
Friday review
This week in numbers
5 posts. Instagram median this week 845 vs 450 all time. TikTok 820 vs 820.
Winners
- Laura's plan built live (Instagram, 1,450 views, 3.2x median, 4.2 % saves): double it with 3 variants. Same format as Ana's week (10.3x). Client builds is the pillar that works: give it more of next week.
Kill or change
- First week plan (240 views, 4.8 s watch time): low watch time. Redo the first 3 seconds with the result on screen.
- Starting out is under half the median 2 weeks in a row: weight from 15 % to 5 %. Client builds up to 35 %.
Last week's decisions
- Double Ana's week with 3 variants: 1 of 3 done (Laura's plan).
Next week
| Day | Channel | Pillar | Format | Idea |
|---|---|---|---|---|
| Mon | IG + TikTok | Client builds | reel | Ana's week, new hook: "She trains 3 days. This is the plan." |
| Wed | IG + TikTok | Client builds | carousel | Laura's plan, step by step |
| Thu | IG + TikTok | My system | reel | Check-in voice notes, part 2 |
| Sat | IG + TikTok | Client builds | reel | A new client's plan built live |
Log these numbers
- YouTube: saves and shares are not shown there, leave them empty.